Dovetail was created decades ago with a singular focus: to put brands together for shared marketing programs. That focus has never wavered.
In 2010, after 20 years heading up marketing for a number of public and private high-tech companies, Vicki was looking for a change. Dovetail was for sale. And another magical partnership was created.
Prior to owning Dovetail, Vicki gained experience in running every marketing division, including strategy development, advertising, and partnerships. That experience ensures that we understand the role that partnerships play in overall strategy. Brands come to Dovetail to find partners for cross-merchandising/tie-in partnerships that are usually enhanced with shared advertising and reciprocal social media. The result is greater visibility and sales while saving costs.
At Dovetail, we focus on three tenets:
- Every brand is a client, no matter who is paying.
- Integrity is paramount.
- Work should be fun. So brace yourself, we’re going to want to be friends.