Samples: Bad For Our Health, Good For Your Brand's
Relationships are key in the partnership marketing world. And, as with any relationship, we love those special surprises, such as you calling us for help, or when you respond with a fast “sure, I’m in” after a pitch.
The Brand Dating Game
Partnership marketing is not unlike the dating experience, which is why we position Dovetail as “a Match.com for your brand.” There’s the initial excitement of the search for a new partner; the logistics of the get-to-know-you emails and phone calls; the disappointment when there is no brand chemistry; or the rush when partner magic starts to happen. These projects usually end with a pretty decent date and an enthusiastic “let’s do this again soon!”