Dovetail: Promotion & Partners

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Fire Up the Inspiration

Posted May 21, 2014 by Vicki.

Working with wine and foods might sound like fun — and it is. But to stay on top of our matchmaking game, we’re always on the hunt for that next great brand or idea.

To get inspired, we like to get our feet on the street. We visit grocery stores and trade shows . . . and fire stations. 

You read that right: fire stations. Inspiration can come from the unlikeliest places.

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Mumm's the Word

Posted May 14, 2014 by Vicki.

For most, a trip to Napa is a vacation. For us, it's work — and we really love our jobs.

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The Brand Dating Game

Posted May 7, 2014 by Vicki.

Partnership marketing is not unlike the dating experience, which is why we position Dovetail as "Match.com® for your brand.” There’s the initial excitement of the search for a new partner, the logistics of the get-to-know-you emails and phone calls, the disappointment when there is no brand chemistry . . . or the rush when partner magic starts to happen. These projects usually end with a pretty decent date and an enthusiastic, “Let’s do this again soon!” 

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