Every day is research
When you deal with food and beverages for a living, every social activity, even every meal, is an opportunity for research. It’s one of the coolest aspects of our job.
This point was driven home on a recent date in Laguna Beach, CA. Hungry for a drink and a snack before seeing a local play, we stumbled upon a restaurant that specialized in organic, vegan and gluten-free offerings. We were skeptical. But they had a full bar, and it was in walking distance to the theater. So we took the plunge.
Winning with Wine
Establishing a cross-merchandising program in stores is pretty simple for most brands.
1. Find a like-minded partner.
2. Come up with a theme and mock it up.
3. Order the coupon codes, and off you go.
We’ve done plenty of these, and they’re really fun.
Wine partnerships are good news for brands looking for a lift. When you team with a wine, the wine does most of the work and pays most of the cost, so it's little effort and high returns for partner brands.
Why we love wine
Breaking news — when it comes to drinking wine, we Americans know what we’re doing. We recently surpassed France in our wine consumption. According to the International Organization of Vine and Wine, Americans now consume about 769 million gallons of wine a year, compared to the French’s 742 million gallons.
Rekindling the Brand Romance
Creativity can be a huge advantage in the dating game, both in the brand world and our love lives. For example: would you rather your first date be at a chain restaurant, or at an up-and-coming, trendy eatery? Exactly.