Vino la Revolution!
Vino la Revolution! That’s right: wine (our bread and butter) is causing a revolution in grocery stores across the country. According to a 2015 report by The Nielsen Company, “Wine is carving out its own territory on the grocery floor, which is giving savvy retailers an opportunity to . . . boost their profits in the process.”
But it’s more than savvy retailers. We would add that this is giving savvy brands a similar opportunity.
How We Met: Stories of Finding Brand Love, Part 3: Elevator Love
We at Dovetail keep beating the “it’s all about relationships” drum because it’s a key reason that we’re able to succeed for our clients.
But there are times that a brand relationship begins or blossoms in an unusual way, and those always stand out.
We’re all about getting caught in brand romance . . . so welcome to How We Met, our stories of finding brand love.