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Case Study: All about the sparkle with Freixenet and Old Orchard

Posted February 24, 2016 by Vicki.

They say that diamonds are forever, and if you ask us, it’s the sparkle of it all. Really, who can resist? Our favorite non-jewelry sparkle has unrivaled power to bring people together often. After all, what says sparkle like sparkling wine?

So when Old Orchard Juice was looking for a match, we knew that their delectable lineup of flavors was a great match for the rich sparkling wine, Freixenet Cava. The chemistry was instant, resulting in a fantastic holiday recipe for a Pomegranate Cava Martini. Topped with a sprig of rosemary, it’s the perfect wintry beverage for holiday gatherings and beyond.

The match resulted in an assortment of recipes featured on Old Orchard’s website, in a gorgeous Freixenet holiday email, and on Facebook. With a focus on the festive, the campaign provided creative ideas to transform holiday hosts into mixologists of merit with impressive, unique cocktails. 

This sparkling partnership provided a clear route to some shopper love and higher basket rings in store. With Old Orchard and Friexenet Cava, cocktails are the new diamonds: it’s all about that sparkle!


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