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Ingredients for success

Posted July 8, 2014 by Vicki.

Sometimes, ingredients can be much more than a mere element in a recipe. Sometimes, they can be the entire show.

A good match can often be made with two ingredients that play well together. At other times, a good match can be an image or a theme that reflects the essence of the paired brands. Sometimes, it's two ingredients that just spell success.

Case in point? Pairing Estancia wines with Pepperidge Farm® Puff Pastry. Estancia is a sophisticated, snazzy wine. It attracts those who love to entertain, who love putting something special on the table for guests.

Puff pastry, while “just” an ingredient, makes an elegant canvas for a stunning side dish, appetizer or dessert. And Pepperidge Farm’s puff pastry is such a versatile choice. Even though it can’t stand alone, it’s an easy, elegant ingredient. It might not be the star of the meal, but it’s always going to win best supporting actor.

We matched Estancia with Pepperidge Farm puff pastry because both are elegant staples for entertaining done right. And when a shopper has both in that grocery basket, impressive just got easy.

We augmented these two ingredients with POS — that’s point of sale in our industry — that included suggested recipes pairing Estancia and puff pastry with other key ingredients, calling hosts to “entertain with Estancia.”

The results? Just as stunning as the ingredients. Each ingredient made entertainers look good. But together, the ingredients made entertainers look amazing. Better together? Now that’s what we call the right match.

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