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Not your grandpa's cheese: How the smartest brands evolve

Posted August 4, 2015 by Vicki.

Smart brands evolve with consumer tastes. Our friends at Alouette Cheese are a great example of a brand being true to its roots while expanding to capture new preferences.

While Boomers will always have their Brie, Alouette has put a spin on their latest cheeses that will tickle the taste buds of the most adventuresome palate — hello, Millennials! We recently received a shipment of everything Alouette cheese, and it’s cheese like we’ve never seen it before.

The names alone will make your mouth water: Zesty Ginger & Spring Onion, Wasabi & Cheddar, Smokey Bourbon, Brown Ale Cheddar, Smokey Jalapeno . . . and our personal favorite, Toasted Everything with Sea Salt. It’s like an Everything bagel without the bagel!

If you add all the amazing recipe ideas Alouette tosses in on their website you’ve got the makings of one heck of a cocktail party. You know what we’re going to say next: don’t forget the wine! Perfect timing, because in store now (expires 8/31/15) is the “Best Summer Ever” promotion featuring Clos du Bois and Alouette. Check it out — you could save money off Alouette AND win a swimming pool!

In 1962, then French President Charles de Gaulle was famously quoted as saying "Comment voulez-vous gouverner un pays qui a deux cent quarante-six variétés de fromage?" ("How can you govern a country which has two hundred and forty-six varieties of cheese?") We have no tips on governing, of course, but when it comes to variety, we say the more the merrier. It’s all about keeping a firm brand foundation while growing in new directions.

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