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Old Orchard + Freixenet for A Very Merry Promo

Posted November 16, 2016 by Vicki.

Ah, the holidays . . . tis the season for a glass of something festive! If there’s ever a time of year to go all out, this is it. So when our friends at Freixenet came to us for a mixology-inspired partnership, we couldn’t wait to mix it up.

Sparkly Freixenet cava — affectionately called “black bottle bubbly” because of its sleek, elegant packaging — is delightful on its own. (Trust us.) For a holiday take on the bubbly, we teamed Freixenet up with tangy and tasty Old Orchard Pomegranate juice.

This uncommon pairing was perfect for entertaining, and we further developed the cross-promo with a suite of cocktail recipes. Our favorite? The impressive signature cocktail recipe for a Pomegranate Cava Martini! Complete with fresh lemon and rosemary, the recipe helped hosts and hostesses throw some unforgettable gatherings.

Let’s just say that year the holidays were very merry indeed — shoppers learned new ways to entertain with favorite brands, and the higher basket rings showed exactly that. Partygoers were pleased, and both Old Orchard and Freixenet saw great exposure in front of new audiences. Now that’s the kind of success worthy of a toast!

Looking for the kind of boost only a cross-promo can deliver? Let the brand matchmakers at Dovetail pair you up. Let’s get started!

 

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