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Sharing in style: the FSI edition

Posted July 16, 2014 by Vicki.

At Dovetail, we think sparks fly in a relationship when we start sharing. Maybe it’s the first time he shares his jacket, or the first time she shares a bite of her dessert. Sharing is what takes that relationship to the next level. It makes that love connection even richer.

Sharing means a lot in the brand dating world too, especially with an FSI. Those free-standing inserts are a big deal: your brand gets in front of an audience in a new, eye-catching way. But big exposure can come with a big price tag. So why not share the cost and elevate your brand at the same time? Shared FSIs make for cozy shared real estate, and can double the bang for your buck.

We’ve seen brand magic happen many times with a shared FSI, and Edwards® Key Lime Pie experienced exactly that recently. Butterball had plans for an FSI to bring summer grillers’ attention to their non-holiday turkey brands, like turkey burgers. We could have teamed them with mustard or a bun, but where’s the challenge in that?

Enter Schwan’s line of frozen pies. What better way to cool off than with a cold slice of Edwards® Key Lime Pie?

So what are you waiting for? Shared FSIs mean half the price and double the impact. Let us help you find the right partner, and together we’ll take a brand relationship to the next level.

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