Vino la Revolution!
Vino la Revolution! That’s right: wine (our bread and butter) is causing a revolution in grocery stores across the country. According to a 2015 report by The Nielsen Company, “Wine is carving out its own territory on the grocery floor, which is giving savvy retailers an opportunity to . . . boost their profits in the process.”
But it’s more than savvy retailers. We would add that this is giving savvy brands a similar opportunity.
How so? Not only are supermarkets thriving as wine vendors, they’re enticing bigger basket sales in the process. According to the Nielsen report, the average consumer spends $47 per trip to the supermarket when they don’t buy wine. Add wine, and that jumps to $75. And $13 of that extra spending is on products that go with wine. It’s like we’ve been saying all along: partnering with wine in grocery stores is a VERY good thing.
Think about it: the consumer can buy a bottle of wine, plus some cheese and crackers to enjoy with it. OR, they can buy a bottle of wine, and YOUR cheese or YOUR crackers. Or YOUR pasta and sauce. Or (insert your brand here!). Add a recipe to the cross-merch program (we usually do) and you’ve given the consumer a great reason to pick up your brand.
Why are we so excited? A LOT more stores are selling a LOT more wine. Almost 30,000 grocery stores sold wine as of mid-December 2014, a nearly 10% increase over 2010. Despite the increasing saturation, sales are keeping pace, and consumers are buying more expensive wines. When you consider the recent passage of legislation in Tennessee allowing wine sales in grocery in 2016, and pending legislation in Kansas and other states, those numbers are bound to continue to grow.
No need to worry your pretty head about how to benefit — just shoot us a note or give us a call. We guarantee we have a wine just waiting to make sure your brand gets in more shopping baskets, let alone another store aisle. Best of all, we won’t charge you a dime.
Cheers to partnering with wine!