Dovetail: Promotion & Partners

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Boomchickapop + Robert Mondavi Private Selection

The challenge

You know the post-holiday slump? We’ve been there too. Robert Mondavi Private Selection came to Dovetail hoping for big exposure during the colder months, after the festivities have died down.

The solution

Dovetail paired Robert Mondavi Private Selection with Angie’s Boomchickapop. The gourmet popcorn is all about fun flavors (like white cheddar and salted caramel!), so we teamed up the two for a fun game night promotion. No game night is complete without drinks and snacks!

The results

Both Boomchickapop and Robert Mondavi Private Selection came out as big winners on game night. With in-store coupons and Facebook promotions, both brands got fantastic visibility and retailers saw higher basket rings. Turns out the colder months can bring in hot sales after all!

In the game of love, every brand wins.

Get in the game >>