For 20-plus years, Sutter has executed on the hugely successful Build a Better Burger campaign. To make it even better, Dovetail invited a few more guests to the barbecue.
Claussen Pickels, Alexia Potatoes and PAM grilling spray teamed up, all new-to-the-event brands. Out with better — and in with best.
Thanks to Dovetail, Trinchero Family Estates' Sutter Home delivered a fresh plate full of partners for the contest. Those new relationships led to great exposure in grocery store aisles, social media and in the huge Sonoma, CA, cook-off. All brands raised a glass to a beautiful new relationship on their own social media sites.