Dovetail: Promotion & Partners

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Can You Build a Better Burger

The challenge

For 20-plus years, Sutter has executed on the hugely successful Build a Better Burger campaign. To make it even better, Dovetail invited a few more guests to the barbecue.

The solution

Claussen Pickels, Alexia Potatoes and PAM grilling spray teamed up, all new-to-the-event brands. Out with better — and in with best.

The results

Thanks to Dovetail, Trinchero Family Estates' Sutter Home delivered a fresh plate full of partners for the contest. Those new relationships led to great exposure in grocery store aisles, social media and in the huge Sonoma, CA, cook-off. All brands raised a glass to a beautiful new relationship on their own social media sites.

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