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Izze + Ruffino for Holiday Mixology

The challenge

Nothing says the holidays quite like a sparkling cocktail. Ruffino’s not-your-average Prosecco wanted an equally glitzy partner for a mixology in time for the most wonderful time of the year. But, please, something different, not your average cocktail mixer!

The solution

We paired Ruffino up with Izze’s line of sparkling juices, which offer just a hint of sparkle but loads of unique flavors — like clementine, blackberry and pomegranate. The versatile Ruffino played with with the wide variety of Izze flavors, setting hosts and hostesses up for mixology success. The promo included many cocktail recipes as well as savings. The easy-yet-elegant combo was approachable enough for mixology novices, but advanced home bartenders saw plenty of potential for pizazz.

The results

The partnership included cocktail recipes that built big buzz on social media, plus very merry in-store tastings. Coupons on Ruffino bottles gave shoppers a discount on Izze. Armed with instant ideas for holiday entertaining, shoppers stocked their bars with plenty of Izze drinks and Ruffino prosecco. Both brands got a boost that lasted long past the holiday season, and it was a toast-worthy holiday for all.

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