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Old Orchard + Freixenet Cava

The challenge

Holidays without cocktails? Say it ain’t so! The holiday season calls for a glass of something festive, so when our friends at Freixenet came to us for a mixology-inspired partnership, we couldn’t wait to mix it up.

The solution

We teamed up sparkly Freixenet with Old Orchard Pomegranate juice for an uncommon pairing perfect for entertaining. A signature cocktail recipe for a Pomegranate Cava Martini, complete with fresh rosemary, helped hosts and hostesses take their parties to a new level.

The results

Let’s just say the holidays were very merry indeed — shoppers learned new ways to entertain with favorite brands, and the higher basket rings showed exactly that. Partygoers were pleased, and both Old Orchard and Freixenet saw great exposure in front of new audiences. Now that’s the kind of success worthy of a toast!

Happy holidays + Happy shoppers = Happiest brands

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