Dovetail: Promotion & Partners

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Rex Goliath + Butterball = Success

The challenge

The Super Bowl brings cases of beer through the checkout lines. Rex Goliath wanted shoppers to bring a bottle of their wine to the big game. Butterball sees big sales around Thanksgiving, but wanted to show customers that turkey isn’t just for the holidays. And French’s is a picnic table staple, hoping to build brand awareness in the off-season.

The solution

All three brands teamed up to do something different for the Super Bowl. The big game got a big facelift, with a brand campaign including cross-promos and special recipes, like turkey burgers with creamy mustard dressing.

The results

Rex Goliath, Butterball and French’s all experienced heightened sales during a traditionally low-sale season. Dovetail’s matchmaking sure cut the mustard.

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