Dovetail: Promotion & Partners

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Woodbridge Meets Butterball & Friends

The challenge

Breaking bread and giving thanks calls for both a full glass and a full plate. Dovetail was called in to play matchmaker once again, setting the table with more partners than ever.

The solution

Key elements of a traditional holiday meal came together in one big coupon package with HUGE savings in 2013. Butterball brought their famous turkeys to the table. Holiday-exclusive Spice Islands products made Thanksgiving dishes more flavorful. Mrs. Smith's and Edward's pies completed the meal with dessert choices sure to satisfy anyone. When all was said and done, shopping carts carried home all the fixings, great savings, and of course more than a few bottles of Woodbridge wine.

The results

Much to be thankful for: Woodbridge experienced increased visibility in retailers and showed up in the glasses of new consumers. Typical turkey carvers poured an extra glass of Woodbridge wine. Spice Islands made the Butterball bird even better, and the pies from Schwans guaranteed that many belts were loosened.

Your brand needs something to be thankful for too.

Let’s set the table for success >>