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Woodbridge Summer Block Party

The challenge

Summer means backyard parties, plenty of cookouts and gatherings under the sun. Woodbridge by Robert Mondavi came to us looking for a little summer lovin’, hoping for a few good pairings during the warmer months. 

The solution

Nothing says summer like a good old-fashioned block party — and nothing makes a block party like a hot guest list. So we got to work on the invites. Hebrew National® Hot Dogs were the central point of the plate, but when we added bowls of Chex Mix™, plus Inglehoffer™ mustards to top the dogs, you’re talking a backyard full of fun pairings. 

The results

Woodbridge made the most of the party with plenty of social media buzz, including a stellar video. And with a $5,000 block party as grand prize on the line, shoppers got psyched. All the brands that were part of the bash saw big success, with higher basket rings across the board. Now that’s a cure for the summertime blues.

Summer lovin,’ everyone wins. It’s your brand’s time in the sun.

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