Brands come to Dovetail to find partners for cross-merchandising/tie-in partnerships that are usually enhanced with shared advertising and reciprocal social media. The result is greater visibility and sales while saving costs.
- Source out, screen, and secure suitable partner to participate in a given promotion
- Negotiate the details with partner, draft/modify as necessary a Joint Promotion Agreement (JPA), and facilitate requested changes/redlines in said JPA.
- Provide client and partner a fully executed JPA.
- Coordinate the exchange of partner information and assets – including logos, product shots, legal language, offer language, IRC codes, and mail-in rebate data.
- Manage to client timelines the exchange, review, and approval of all point-of-sale materials.
- Coordinate joint outreach to key retailers to enhance sell in.
- Coordinate program extensions such as social/digital media, tasting programs, etc.
- Deliver partner redemption results to client if partner agrees to release.